Digital Marketing Specialist – Email, LinkedIn & Outreach Campaigns

About Us

TAB Austin is a peer advisory board franchise serving privately held business owners across the Austin area, typically $1M to $20M in revenue. We run monthly peer advisory boards and a recurring Business Owner's Roundtable that serves as our primary channel for meeting new prospective members. We're a small, relationship-driven business looking to bring more consistency and horsepower to our digital outreach.

The Role

We're hiring a hands-on digital media marketer to own and run our outbound and content engine across email, LinkedIn, and direct messaging channels. This is an execution-focused role: you'll be building campaigns, writing copy, managing sequences, and reporting on what's working, not just advising from the sidelines.

What You'll Do

• Plan, write, and execute email marketing campaigns to a subscriber list of roughly 3,000 contacts, including nurture sequences and event promotion

• Manage LinkedIn content calendar and posting cadence for thought leadership and member acquisition content

• Run LinkedIn outreach and connection campaigns targeting Austin-area business owners, including messaging sequences and follow-up cadences

• Track and report on campaign performance (open rates, response rates, connection acceptance, meetings booked) and iterate based on results

• Coordinate with existing outreach tools and contractors to keep campaigns moving without manual bottlenecks

• Maintain and grow segmented contact lists across email and LinkedIn to keep targeting sharp

• Support occasional messaging campaigns tied to events (our monthly Business Owner's Roundtable) and content promotion

What We're Looking For

• 2+ years of hands-on experience running email marketing campaigns (Mailchimp or similar platform)

• Proven experience with LinkedIn outreach and organic content strategy, ideally for a B2B or services business

• Strong writing skills; you can write copy that sounds human, not templated

• Comfortable working independently and managing multiple campaigns at once with minimal oversight

• Experience with CRM or outreach tooling (Pipedrive, CloudTalk, or similar) a plus

• Familiarity with the Austin small business community a plus, not required

• Detail-oriented and comfortable owning performance metrics, not just activity metrics

Nice to Have

• Experience marketing for professional services, coaching, or membership-based businesses

• Familiarity with peer advisory boards, Vistage, EOS, or similar frameworks

• Graphic design or basic video editing skills for content support

What Success Looks Like

• Consistent, on-brand LinkedIn presence with growing engagement

• Healthy email list hygiene and improving open/response rates over time

• A steady flow of qualified prospects moving into our Roundtable and membership pipeline through digital channels