A Desire For More Flexibility Led To Business Ownership
Services
A Desire for More Flexibility LED TO BUSINESS OWNERSHIP HAVING A YOUNG CHILD AND WANTING TO WORK at a senior level with the flexibility to look after her family, Rachel Goddard decided it was time for a change. This wasn’t going to be accomplished by being an employee, so Rachel…
A Desire for More Flexibility LED TO BUSINESS OWNERSHIP
HAVING A YOUNG CHILD AND WANTING TO WORK at a senior level with the flexibility to look after her family, Rachel Goddard decided it was time for a change. This wasn’t going to be accomplished by being an employee, so Rachel set up her own marketing and PR consultancy. IN THE EARLY YEARS, “The TAB Board that I sit on is great! They are so objective. Their wise and savvy advice RACHEL WORKED ON HER makes me think in a different way, and I often take an alternative approach to challenges I own, then started to bring in freelancers have,” commented Rachel. “But not only is when appropriate and, eventually, recruited a their advice sound, we have fun at our member of staff. Rachel has always invested meetings, and my fellow Members are very in high quality personnel who attract high good humored which makes business even quality work and clients. more enjoyable.
Business was going well until September 2008 when the world turned upside down for many businesses! Intandem’s turnover halved almost overnight with the loss of two major clients. Rachel said, “Not only that, the market place was changing radically, especially in the world of PR with the introduction of social media and smartphones.
We battened down the hatches and focused on what we needed to do to be successful. Thankfully, I am glad to say that we can look back at that time and realize that what we learnt then has made the business stronger and helped us to flourish.” I have previously used a business coach but my TAB Facilitator really understands my Two years ago, Intandem took on limited business and team. He has run some of our company status, moved to a new office and strategy days which was useful to keep us took on five employees. creative‐types on track and helped us to plan “Effectively we relaunched the ahead better.” business which gave the whole team renewed enthusiasm and resulted in Rachel is, quite rightly, proud of being in business for 10 years and aspires that the our turnover doubling in the first year,” Intandem team enjoys their work and, by said Rachel. enjoying it, will generate fantastic results for clients. Her long-term vision is for the business to run well by delivering high quality communications for clients and, eventually, to be a little less reliant on her!
TheAlternativeBoard.com
Source: The Alternative Board