Finding Leadership Team Alignment with StratPro

Lindsey Carnett is the CEO and President of Marketing Maven, a full-service marketing and communications agency. While blessed with a team with a growth mindset and an innate ability to learn, Lindsey knew she still needed help communicating and actualizing her vision.

Discover how StratPro, TAB's Strategic Business Transformation Process, helped Lindsay solidify her Mission, Vision, Values, and Brand Culture Statements.

You need someone else to look at you and say this is what you're doing right, this is what you're doing wrong

The Board helped me with accountability... Prioritizing and focusing my time where I am really working on the business

Boards are very good at having a broad swath of industries and experience that people bring to the table

Whatever your business is, you always have to be bringing new ideas to the the table, new products, new marketing

My Board Members were the only ones that were brutally honest with me about the changes I needed to make; it was the truth I needed to hear

Boards 'professionalize' my business , to learn what others were doing, and how to...make your business more organized

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Source: The Alternative Board