TAB has helped Kirsty DaviesChinnock reexamine business goals with a fresh perspective

Surviving and Then THRIVING DURING A RECESSION

KIRSTY DAVIES-CHINNOCK IS A DRIVEN INDIVIDUAL She joined PPS, bespoke stainless-steel polishers, in 1989. Her hard work and determination ensured progression through the business and earned her the position of Managing Director in 2008 – three months before the financial crisis hit! The ambitious 5-year plan that Kirsty was about to launch as part of her new role had to be put to one side so they could focus on surviving the recession. And survive they have, enjoying organic growth in 2009 and 2010, with a current turnover of £1.2m. “TO TAKE A POSITIVE “I would recommend TAB to anyone who is prepared to look at themselves OUT OF THE RECESSION, and their business – it will show the ‘ugly spots,’ but it’s enlightening to see it has certainly stopped us being complacent,” them, accept them and do something said Kirsty. “Although our success hasn’t been about them. TAB clarifies my thinking a coincidence, we really appreciate our and the accountability stops me get- position, as many other good businesses ting distracted from what’s important.” haven’t survived the tough times.” Following a recent marketing push which Although no day is ever the same for Kirsty, improved their profile, PPS are now benefit- the first job of any day is always to look at ing from opportunities with customers with cashflow – the life blood of the business. whom they had not previously had access. Good planning and financial management has So, with this success, PPS is now evaluating meant that PPS has recently secured £0.25m where they areand where they want to be, to invest in a new machine, putting them in using their great management team to share an advantageous position for serving their their ideas on how they can achieve their customers, whose products can be found goals. around the globe.

Having only worked at PPS, Kirsty has often wondered whether she was missing something.

This was where TAB made a real difference. “It gives me the opportunity to step back from the business,” said Kirsty, “and I now look at it with a fresh pair of eyes.”

Kirsty continues “My TAB Board is very good at asking me the questions I don’t want to answer! It’s always interesting to hear their advice as it gives me new ideas for handling challenges that I have. The fact that my fellow Members are helping me work on my “TAB has helped me rediscover myself business each month reignites my as an individual – take time to look at enthusiasm and keeps things fresh.” goals I want to achieve, as well as the goals for the business.”

TheAlternativeBoard.co.uk

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Source: The Alternative Board